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The Expert Guide to
Affiliate Marketing
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So Many Affiliate Programs! Which One Do I
Choose?
Ask questions first before
you join an affiliate program. Do a little
research about the choices of program that you
intend to join into. Get some answers because
they will be the deciding point of what you will
be achieving later on.
Will
it cost you anything to join?
Most affiliate programs
being offered today are absolutely free of
charge. So why settle for those that charge you
some dollars before joining.
When
do they issue the commission checks?
Every program is different. Some issue their
checks once a month, every quarter, etc. Select
the one that is suited to your payment time
choice. Many affiliate programs are setting a
minimum earned commission amount that an
affiliate must meet or exceed in order for their
checks to be issued.
What
is the hit per sale ratio?
This is the average number of hits to a banner
or text link it takes to generate a sale based
on all affiliate statistics. This factor is
extremely important because this will tell you
how much traffic you must generate before you
can earn a commission from the sale.
How
are referrals from an affiliate’s site tracked
and for how long do they remain in the system?
You need to be confident on the program enough
to track those people you refer from your site.
This is the only way that you can credit for a
sale. The period of time that those people stay
in the system is also important. This is because
some visitors do not buy initially but may want
to return later to make the purchase. Know if
you will still get credit for the sale if it is
done some months from a certain day.
What
are the kinds of affiliate stats available?
Your choice of affiliate program should be
capable of offering detailed stats. They should
be available online anytime you decide to check
them out. Constantly checking your individual
stats is important to know how many impressions,
hits and sales are already generated from your
site. Impressions are the number of times the
banner or text link was viewed by a visitor of
your site. A hit is the one clicking on the
banner or text links.
Does
the affiliate program also pay for the hits and
impressions besides the commissions on sales?
It is important that impressions and hits are
also paid, as this will add to the earnings you
get from the sales commission. This is
especially important if the program you are in
offers low sales to be able to hit ratio.
Who
is the online retailer?
Find out whom you are doing business with to
know if it is really a solid company. Know the
products they are selling and the average amount
they are achieving. The more you know about the
retailer offering you the affiliate program, the
easier it will be for you to know if that
program is really for you and your site.
Is
the affiliate a one tier or two tier program?
A single tier program pays you only for the
business you yourself have generated. A two tier
program pays you for the business, plus it also
pays you a commission on the on the sales
generated by any affiliate you sponsor in your
program. Some two-tier programs are even paying
small fees on each new affiliate you sponsor.
More like a recruitment fee.
Lastly, what is the amount of commission paid?
20% - 80% (and
some cases,
100%!)
is the commission paid by most programs. .01% -
.05% is the amount paid for each hit. If you
find a program that also pays for impressions,
the amount paid is not much at all. As you can
see from the figures, you will now understand
why the average sales amount and hit to sale
ratio is important.
These are just some of the
questions that needed answering first before you
enter into an affiliate program. You should be
familiar with the many important aspects that
your chosen program should have before
incorporating them into your website. Try to ask
your affiliate program choices these questions.
These can help you select the right program for
you site from among the many available.
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