The Beginner's Guide To.......

Introduction

 

Google has unleashed an amazing source of advertising and revenue for both advertisers, and publishers of websites.  It's called "Google Adsense".  Adsense gives website publishers of all sizes the ability to display relevant Google ads on their content pages. 

 

Because the ads are relevant to your content, your click through rates well be very high.  Therefore you can earn revenue as a publisher every time someone clicks on an ad on your page.

 

It works like this;  Google actually reads the content of a website and places relevant ads based on that content.

 

Advertisers bid on keywords to have their ad displayed on those pages.  The advertiser only pays if someone clicks on their ad.

 

You need to be approved to be an Adsense Publisher.  In order to do that you need to have a website.

 

Your website should have the following features:

1. Content
2. Purpose
3. Other advertising such as an affiliate program or opt-in newsletter.

It's extremely important to have something on your site other than just good content.  Google wants  good relevant sites, not sites that just put up to earn money from Google.

That being said...after you are approved for your first site, you can display Adsense Ads on your other sites as long as you abide by Google's guidelines.  I strongly suggest reading their terms of services.  As a general rule you want to:

• Not display Adsense Ads in pop-ups.
• Not force clicks on the Adsense Ads.
• Not use Generated Pages (there are programs that will generate thousands of pages based on keywords, but they may very well get your website banned).

There are several aspects of building a profitable Google Adsense Site.  They are keyword selection, content, and linking.