Chapter 2......The Beginner's
Guide To.......
"AdSense"
Keyword Selection
This is probably
the hardest thing when building an
AdSense money making site. The
best keywords are not the big one,
because it's hard to get your site
listed high in the Search Engine
Results.
The best keywords
are the ones where there isn't much
competition and you can get into the
top 10 easily.
You can use
"ceiling fan" as an example of a
good keyword. A top 5 site is
making $1000 a month with AdSense.
On the other side, as a bad example,
use "work at home" (or something
like it). Make a small
comparison between those two (with
the same amount of work, you can
make thousands with "ceiling fan"
and let's say hundreds with ("work
at home").
Picking those
"GREAT" keywords is probably what
will separate you from making a few
cents to making hundreds a day.
As you are
starting out, you probably don't
have a clue how to do this, right?
But you should start off by
forgetting about keywords. I
don't mean totally, but instead of
researching "keyword", try to
research and optimize for a term
instead, such as "keyword phrase".
The bid
advertisers are paying for a term
like "toys" is quite large.
But your competition is very fierce.
Something like "outside toys" won't
have as high of a bid price, but you
will get more traffic from the
search engines.
So how do you go about selecting
your keywords?
Selecting and
finding those keywords is the most
important part of website
development if your ultimate goal is
to drive targeted search engine
traffic to your site.
It's virtually
guaranteed that if you don't spend
some time on this step, you will
fail in your marketing efforts.
Your
Good keywords are the basis on
which all of your search engine
traffic will come from.
Since this is
your site you may think you know
what keywords and phrases people
will use when searching for the
information your site has.
Most webmasters are usually quite
off the mark in this regard.
As a matter of
fact, you probably don't believe me.
Do this.....Write down the top 5
keyword phrases that you think will
bring your site traffic. Set
this list aside and compare it with
why you finally come up with after
you go through the steps outline
below.
- Ask
others - Forums are great places
to ask people questions like
this. Affprogram.info,
sitepoint.com, and many of
the other popular marketing
forums are great places to
visit. This is an
important step because these are
some "real" people that will be
searching for what your website
has to offer. After you
get some keywords and phrases,
put them in a spreadsheet.
- Expand
Your Keywords into a list of key
phrases. Starting with the
obvious keyword, build your
spreadsheet something like this:
-
Fish
-
Fish Lures
-
Fish Lures Sales
-
Fish Lures Sales New
York
-
Fish Lures Sales New
York United States
- Go to
WordTracker.com and take
advantage of the free trial.
After you are all signed up,
enter your one-word keyword.
So we enter "fish". When
you actually do the search you
are returned a list of keyword
phrases. The first term is
the same as the initial keyword
you chose followed by a list of
additional phrases.
- Organize
and plan the next steps.
You have now built up a sizable
list of keywords, phrases, and
search terms. Compare your
results with what your polling
in step one gave you.
The results
you get from Word Tracker are
fact. These are keywords
that are actually used in real
searches. Statistics don't
lie. Hopefully they would
match what you wrote down, but
in reality they are probably
much different.
Five to
ten keywords of phrases are
probably all the workload you
want to start off. If
you're new at this and try to do
more you will probably end up
confusing yourself.
-
Prioritize your terms.
There is a huge amount of
competition for your primary
keyword "search" but much less
for the fifth through tenth
ranked. Your word tracker
results will tell you how
popular each term is and how
many searches are carried out
for each keyword phrase.
You should
note that the amount of searches
that word tracker lists doesn't
count Google. Google
usually does about 8 to 10 times
more than listed by wordtracker.
It's
unreasonable to expect to get
top search position for any
popular search term as the
competition is just too intense.
It's perfectly possible for the
last term or one of the less
popular terms and if you are
serious about search engine
traffic, then you should be able
to achieve4 good results for all
of your other keyword phrases.
List your
terms in Reverse Order
and get to work making content.
The reason we suggest doing them
backwards is that you should get
good results from the less
searched for terms and this will
give you the results you are
hoping for.
Yes, I
omitted to tell you that
building traffic is a tedious
and time consuming pastime, but
hey...Someone has to do it.
- Putting
your keyword phrases to work.
This is the content generation
part. It's probably the
next most important step.
What do I mean by this?
There are
"hotspots" on your pages that
search engines look for when
they are indexing your pages.
These
hotspots are the page title, the
page description and the page
heading. By incorporating
you keywords phrase into these
hotspots you are telling the
search engine what you page is
all about.
You still
need relevant content. One
general rule is that you should
write for people with search
engines in mind.
- Rinse,
wash, and repeat for your other
keyword phrases. Keep
going through your keyword list
and making new pages. Once
you have 10 or so pages you are
probably read to go live.
Keyword
Research Tools
There are many
tools available on the Internet to
help with keyword research. A
few are listed below.
-
WordTracker - Online
keyword research tool with free
trial version.
-
Overture Keyword Suggestion Tool
- Free online tool.
- The
Dowser - Advanced free
downloadable keyword research
software.
-
Goodkeywords - Free
downloadable keyword software.
-
Searcengineworld - Free
online keyword density analyzer.
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