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Automation Contemplation
This is even more important with
membership sites than single sale, because quite simply
if you want to deal with any aspect of single sale
sites, you’re only dealing with them once per customer.
When you’re looking at monthly or
even weekly recurring membership sites, you might just
find yourself managing a lot of people taking up your
valuable product creation time, development time and
time to move your business forwards.
When your membership site is
automated in every way humanly possible, it makes it a
lot easier to be proactive and not get stuck in the
infinite loop of maintenance.
So membership sites aren’t all
bad, and another point to make here is relating to your
affiliates. It’s far easier to get your members to
promote for you when they’re visiting your membership
site over and over again compared to a single sale.
I have a feeling a few marketers might argue with this
point and say that it isn’t the job of the membership
base to promote, this isn’t the role of your customers,
and they would be right, except in one rather clever
circumstance.
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