Copywriting in Emails

Whenever you email someone, you’re basically trying to sell a point. So what better way to communicate than with the language of advertising, copywriting.

Copywriting is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and useful at the same time – and immediately (before supplies run out), copywriting is often described as a hardcore play of words where the best and the most persuasive campaigns win.

Copywriting Tips

1.     Headline – Pack a powerful punch here. Check top magazine article headlines of the day to see what’s working best. Tailor yours accordingly.

2.     Lead – Draw readers in with a great opening. Look to top articles in the news for ideas. And reach out and grab your readers in a similar fashion.

3.     Main Message – Keep this focused on no more than 3 main benefits your product or service offers the reader. Present credible info, not hype. And include testimonial when possible to back up claims.

So go for the selling of your email messages with good, old-fashioned copywriting techniques. Sell recipients on reading more, clicking on your site, or communicating in some other way to show they got your message.

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