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Leverage On
Email Marketing
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Preface
– Marketing with Email
A popular way for companies
to communicate directly with consumers today is
to use email. Email serves a variety of
functions including sales promotions and being a
means of education about products and services.
Messages also can include branding with logos
and / or tag lines, and they can offer direct
response tools like reply links, emails,
telephone, and fax numbers.
Basic email message writing
comes across much better with skill that can be
learned. Main focus should be placed on the tone
of speech and grammatical language in the body
of the message.
Points Which should be Remembered for Writing
the email
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The subject line should be exciting, making the
reader want to open the mail and read the
further text.
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Keep the subject line brief.
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Make sure to include details about the sender to
comply with spamming laws. Check spamcop or
other “anti-spam” sites in your favorite search
engine for more info.
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Develop the body of the email; i.e. the message,
with a good introduction followed by
well-described paragraphs. Avoid hype and
misleading readers.
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Use your email spelling and grammar check tools.
And don’t “shout” or use all capital letters.
Practice and read emails
that come your way. Learn to write messages that
you’d like to receive and improve your
communications.
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