Maintenance vs. Pro-activity

The next thing we need to look at and decide is, is your product even suited to a standard membership site? Excluding pricing, what about the length and the way it’s going to be used?

For example, if you wrote a 500 page course and decided to sell it, are you prepared to keep writing, and keep updating that membership site over and over again after your content runs out to keep people there?

This is why a majority of the membership sites out there contain software instead of content, because it’s far less maintenance.

What would you rather be doing? Creating new products, or creating new content over and over again to maintain a membership site?

 

The basis of it is out of all the people I met at the start of my career back in 99, the ones who have been the biggest successes have moved forward at incredible paces, created new products and numerous sites.

The ones with the membership sites without established and big resources to promote them were either slow to start and progress (i.e. me) or are still maintaining their sites instead of breaking new ground.

This is easy to do with membership sites, especially when you’re starting out and your resources aren’t developed enough to pull in a big membership base immediately.

Because of this fact, the recurring income that looks so good to start with is slow to get off the ground, and you’re left maintaining a site that can take years to make the money that a single sale site would have made you in a matter of months, or even weeks, money you could have used to plug into further development of products and promotions to build your promotion resources.

We’ll go into more detail about this later, but for now, all we need to be doing is understand how the time investment and income works. Anyway, I digress, let’s move on.

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Flexible Memberships Option