Marketing Copy in Your Emails

Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing on copy marketing.

And a secret is to balance the right blend of benefits and features in your marketing copy. In order to do this, try some of the things in your next email marketing communications.

·        State your proposition in a personal way, since the focus is all about the customer – i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.

·        Focus on customer benefits; people like to save money, join and be a part, learn more, earn more.

·        Offer multiple selling points in bullet form. Write them from customer’s point of view & reflect their needs.

·        Thoroughly describe the product. Give the customer all the information they need on the product or service in order to make a well educated decision.

·        Create a call to action. TELL the customer what to do – exactly, step-by-step. Click here, fill out the form, hit “Submit.”

·        State your USP (unique selling position) to differentiate yourself from competition. For example, tell why your product is better than the competition’s.

Rewriting the text on your email message so that it focuses on marketing copy can help readers feel more comfortable. It can also help improve your sales results. Now there’s a win-win!

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