The Viability of Membership

For example, lets say you create a massive guide on how to be the best fisherman in the world. You pull a thousand plus pages then go on to record the audio. It’s huge, it’s big, and it’s quality, in fact, it’s the best you’ve ever seen.

When you come to looking at a price, you decide that a thousand dollars would be about right. Don’t worry about how I pulled that price out of thin air; pricing strategies are coming up in a later section.

So you’ve created a high-ticket item. The first thing you need to think about is are you going to get your money’s worth if you’re creating a membership site?

More often than not, membership sites are comprised of several different aspects, and not just one product. Four or five medium sized aspects is all that’s needed, but when it comes to placing a high ticket item inside a membership site like your thousand dollar fishing product, lets look at what happens.

Lets say each member stays with you for a year, because your site and your fishing course is just that well created, it beats anything else out there. If you do the math, you’d have to charge them $83 per month, per member, and keep every one of them interested and learning for a year. Have you ever paid $83 per month for a membership site?

Spread this example over two years and you have a much more reasonable $41.50 per month, but let me tell you, unless your product is majorly higher than average in quality it won’t be easy to get a majority of people to stay that long.

Again, it’s down to big maintenance times and lots of updates, keeping things fresh and keeping people paying.

Now going back and looking at single sale, for each sale we’re pulling in one years worth of membership profits. It’s quicker, it’s higher priced, it’s a premium product, and you know you’re going to get your moneys worth. So my advice here is when producing a very large, very valuable single product, use either single sale or limited membership.

Limited membership we’ll talk about in a moment, but for now, understand to avoid selling single high priced products under a standard, ever running membership tag if you want to get your moneys worth, and fast. 

Next

Maintenance vs. Proactivity