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Chapter 4......The Beginner's
Guide To.......
"AdSense"
Using Meta-Tags Effectively
Meta-tags are
important to some search engines,
although not as important as they
used to be. While not all are
still using them to categorize your
website, some search engines still
use them to rank and prioritize your
site. Meta tags provide you,
the webmaster, with a concise way of
categorizing and defining your
website.
Keep Your Meta Tags Concise
Don't use the
description and keywords section of
the meta tags to give too much
information. Realize that
search engine databases are finite,
and they do manage space. Keep
your tags short and simple, and
remember that search engines will
penalize you for misusing or
overusing mega tags.
Use the Proper Letter Case
While this used
to work years ago, it's just not
true anymore. Search engines
don't want to display information in
ALL CAPS, anymore than you want to
look at it. Rest assured, you
WILL GET PENALIZED for using all
caps. So just don't do it.
If possible, Avoid "Doorway"
Pages
Doorway pages
(sometimes call "bridge" pages),
redirect visitors to a different
page. These pages clutter up
the search results and are really
starting to upset people. You
should note that using doorway pages
is against Google's (and most SE's)
terms of service. Doorway
pages are mostly associated with
Meta Refresh tags.
Know What Keywords Are Important
to Optimize Your Page
Some search
engines only read the first portion
of your web page. Make sure
your keywords and descriptions are
accurate. We went over this
above, but I felt it was important
enough to stress how important that
this is for your on-site
optimization.
Place Meta Tags at the Top of
Your Document
View the source
code of a couple of highly ranked
websites and get an idea of what
their meta tags look like. No
need to "re-invent the wheel" here.
A meta tag always goes in the same
place above the body inside the
"<head>" tag.
Get Help With
Meta Tags When You Need It.
A great place to
help you learn more about meta tags
is;
http://www.submitcorner.com.
They have tools to help you create
great meta tags, even a meta tag
analyzer.
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