The Other Side of the Coin

Now we’re going to flip the table and look at something that you can do with a single sale product far more easily and readily than you usually can with a membership site.

Again, this depends on your product, but more often than not, a lot of your promotion power will be coming from deals you’ve made with other marketers, whether your contacts, list owners, your top affiliates, your customers, whoever they are, the usual thing to do is give your product away to form part of this deal, or even as a bonus.
 

Understand that it’s far easier to be adding value or building trust with a deal that includes a single sale product rather than a membership site.
 

Of course this doesn’t apply all the time, again it depends on your product. Lets look at a standard online marketing example and show you what I mean. The first mistake a lot of people make is try and make their product actually valuable in such deals, but often it’s just a preview of what your contact, top affiliates or JV's are promoting.

It’s far quicker and easier for such marketers to get an instant feel and look at your product if you’re offering single sale, and thus building trust again, but this time with the people that are promoting with you, instead of the people buying your products.

If you’re hosting a product or service that someone else is going to be promoting for you, especially if they have their own resources in abundance, they can read your info product, take a snippet and check out the quality and decide if it’s worth their time.

This as you can imagine is very hard to do from a membership point of view. They’re not going to be promoting an unreliable service, are they going to have time to hang around for weeks to check if you’re reliable? Of course this isn’t a problem if you’re well known, but take it from me, when you’re first starting out and your name hasn’t been heard or been around the block a few times, your promotion partners, affiliates and JV’s won’t necessarily take your site at face value.

 

The second point I’d like to make here is the actual value of your product itself. Sometimes, not always but sometimes, the product does hold value in these types of deals, and in this case, it’s far easier to say ‘Here you go, here’s my one thousand dollar piece of software for your use’ than to try and pull off something like ‘Here’s my $30 per month membership site, and here’s your two year membership’.

So on the occasions where your product does hold value in these types of deals, the instant gratification of landing a $1000 product in someone’s lap is going to have a much more positive effect than the gradual 10, 20, 40 or even 50 dollar per month deal.

It’s important to know that you hold more power to strike these types of deals with a single sale site than a membership site, and they are extremely important to say the least.

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Tools of the Trade