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Setting Up Your Resell Rights Business
By now, I am going to assume that you have already
picked a high-quality product with resell rights that
you can customize it for back-end profits. This simply
means purchasing the product yourself first. You will
then work your business plan to cover your initial
investment and later profit from it.
The moment you get your hands on the product, what do
you do? Read it! Use it!
Remember I said that they are called products and not
parcels? Sure, you do, if you have been reading up until
now.
I expect that since you are having a product with resell
rights, it should also come with resell materials.
Resell materials usually include:
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Web pages
– Killer Sales Letter, Purchase Page, Thank You Page
-
Images
– your product (most important!), and miscellaneous
-
Auto Responder
letters
– the e-mail follow ups you use for customers who
opt into your follow-up mailing list.
Since most of the job of selling the product and
convincing your prospects is going to be done by your
sales letter, you play your role very similar to a
referrer or affiliate.
Using ingenious concepts, you refer targeted prospects
to your sales letter and if it is a good and persuasive
sales letter, it can produce a conversion rate of 1 to
3%, hopefully more!
Marketing
Your Product
With all the technical issues taken care of, your web
site ready and your product available for sale, you will
need to promote your web site together with the product
you are selling.
Here are some effective ways you can practice for good
results in your sales and back-end profits especially
for this particular Internet Business Model:
-
Create an Affiliate
Income Opportunity
– you can open an income opportunity to people who
are interested in making money without having to
create a product of their own through affiliate
programs and directories. So long as you provide
them a hefty commission of 50% to 75%, they would
not mind selling on your behalf.
-
You can establish a
Joint Venture
with E-zine Publishers as long as you provide them a
chance to earn a percentage of your sales, say. 50 –
75%.
-
You can comb the
Internet for quality prospects. Membership web
site owners and webmasters of your niche product are
good targets. Send them a personal e-mail and get
them to be interested in reviewing your product via
the sales letter.
They will purchase your product for their own use or
resell it and keep all the profits to themselves. What
you are looking for is someone with great marketing
power. As long as you have created a good back-end
profit in the product, you will earn residual income
more effectively by leveraging on other people’s
marketing power.
This method is one of my favorites as most resellers
actually do not bother to do the STP method (See Ten
People a day).
-
You can create a
free report or E-book for viral marketing purposes
and circulate it in your network. This is yet my
other favorite. In the report or E-book, you provide
free but useful information on a subject having to
do with the product you are selling. Just be sure
that it is not really a cloaked sales letter
altogether. This will in turn, lead targeted
prospects to your sales letter thus increasing your
chances of making sales.
-
Write articles
having to do with the product you are selling. While
you are not to write cloaked sales letters and
submit them to article directories, giving free and
beneficial information in your articles to people
who are searching for it gives you credibility as
you prove your worth. Again, this can result in
targeted leads to your website and sales letter
through your web site link in your resource box.
-
Announce and
promote the product in your mailing list. The bigger
and higher quality your subscriber list is, the more
sales you can make.
-
Create a website
that channels to your product’s sales letter. create
web pages with content related to the product you
are selling. The more relevant your web site is to
your product, the more targeted your prospects are
when you channel them to your sales letter through
links and banner ads. This will improve your
conversion rate as well.
While there are certainly more ways you can do to
promote your website and drive targeted leads into your
sales letter for good conversion rate of sales (let us
not forget the back-end profits your product can also
create!), most of these marketing plans can be followed
easily with little to no cost on your part.
Be aware that the reseller business is pretty tough
competition. You already win half the battle just by
having the latest hot product to start with, more
advantage if the product is not saturated yet.
There you have it – what you need to start your very own
resell rights business! |
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