To begin to discuss the
intricate differences between single sale products
and membership products in relation to your
business.
To discuss the advantages and
disadvantages of each one to increase your chances
of success dramatically from the outset.
To prepare you for what lies
ahead with each choice, and to show you that there's
more to consider than what lies on the surface for
each option.
To assist you in selecting a
delivery type for your product or products, now and
into the future using an educated decision making
process where others are in the dark.
To show how you can avoid the
top mistakes made by marketers that decide that they
want to start membership sites, some so devastating,
you might find yourself in the same place in five or
ten years time if you fall into this trap.
To introduce the tools needed
for managing each site type, and to show you that
they aren't as different or as challenging to master
as some may lead you to believe.
To talk to you about my
personal experiences with each type of presentation,
and to give you a heads up so that you can prepare
in advance using some of this hindsight and gain an
immediate and distinct advantage over those coming
after you who do not have this knowledge.
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