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POWERFUL PROFITS IN 2006
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Secrets to Success:
Multi-Role Sites
The situation that I’m talking
about is taking a product and creating a membership site
with the sole intention of building resources.
The typical composition of such a
site is marketing or business based, either with tools
for running a business or with educational material
talking about promotion, or even making promotion a part
of the membership and tying it closely into the tools
and information contained within the members area.
Be careful when doing this, because not having a good
product and only selling the payment scheme is
tantamount to pyramid selling, or as I like to call it,
ripping people off. Saying this however, there is no
reason why you can’t create a membership site just for
resource building purposes, and making the affiliate
program an asset of the members’ area.
Often, more often than you may think, products are
created not to make sales, but to build massive amounts
of resources in the way of affiliates, JV’s, customers,
long term customers and lists, profit being the furthest
thing from the site owners mind.
This is a pretty clever way of doing things, and
something that may not be apparent unless you actually
ask the site owners themselves. Lets continue to
concentrate on single sale versus membership sites and
limited memberships.
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