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CHAPTER
ONE
Once you register with a
paid survey site, you will
receive surveys in your
email. It is up to you which
surveys you choose to
participate in.
You will be
paid for each survey you
complete, following the
price per survey the site
offers. Most of the time,
these surveys will take you
about 5 to 15 minutes of
your time to fill out, and
usually offer a payment of
$10 to $75 for each. Focus
groups pay quite a bit more
per survey, usually up to
$250.
The amount of money you make
will depend on how many
sites you join and how many
emails you receive in a day,
you could make several
hundred dollars daily.
Look
at it this way, if you
receive and complete at
least 25 paid surveys a day
at $10 to $15 each, you
would be making anywhere
from $250–$375 per day. At 5
to 15 minutes per survey you
would be working anywhere
from 2
hours, to a bit over 6 hours
every day.
If all of these
surveys were from focus
groups paying $75 each, you
would have the potential to
realize a whopping $1875 per
day. You can see the
potential to make a good
deal of money participating
in paid surveys.
As a consumer, your opinion
is important to companies
before they introduce a new
product or service to the
market. Paying to have a
consumer fill out surveys is
a much more cost effective
way to perform research, as
the company cannot afford to
introduce a new product or
service that nobody will
buy.
It is well worth it for a
company to pay a consumer to
fill out a survey,
participate in an online
focus group, or pay to watch
a new movie trailer and give
their opinion. This way they
will get consumer opinions,
good or bad, before they put
any money into production.
Statistical Surveys:
These surveys are used to
collect information about
the population. These
surveys are used to measure
political polls, for
governmental use, health,
social activities, and
marketing research. The
surveys will focus on facts
or opinions, depending on
the type of the information
the company or institution
is looking for.
The questions on this type
of survey are standard and
structured. Questions are
offered in an order that
will not influence a
response to questions that
came after. They are
standardized so that the
questions remain general and
reliable. Every person
receiving the survey will
receive the exact same
questions.
Serial Surveys:
These surveys repeat the
same questions at different
times to track changes in
opinion. There are two types
of serial surveys. Cross–
Sectional Surveys are given
to a variety of different
people at the same time, and
Longitudinal Surveys are
given to the same person at
different intervals of
time.
Delivering Surveys to the
Public:
Telephone Surveys– Are a
popular way to get public
opinion and are low in cost.
This type of survey is
limited in capacity because
the responder is not able to
view, smell, or touch the
product. An oral
representation of the survey
is represented.
Mail Surveys– The survey is
mailed to the respondent and
are returned in the same
manner. When bought in bulk,
postage is usually quite
reasonable, making this type
of delivery cost effective.
The biggest drawback to this
type of survey delivery is
the long wait to receive all
of the responses, sometimes
several months.
Online Surveys– Web surveys
are sometimes preferred over
email because the response
rate is instantly available.
Online surveys can be lower
in cost to the company, and
more convenient for the
person filling them out
because they are automated.
In-Home Surveys– People are
interviewed at their door or
in their home. These surveys
are very high in cost and
the company will get about a
40 to 50% response.
Man-on-the Street Surveys–
Surveys taken by those
encountered outdoors. Many
times a booth is set up with
an interviewer. The
questions can be asked
orally, or the respondent
may be asked to fill out a
written survey.
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