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Viral Marketing 101 - Not Using It
Could Kill Your Business! |
By James Williams
Creativity.
This is one virtue a site must
possess to lead the race in the
ruthless competition in the Internet
based business. With so many
competition and rivalry going on,
every method of marketing must be
employed and utilized.
It doesn’t matter if you have a
killer product or a fantastically
designed website, if people don’t
know that you exist, it doesn’t
matter, and you are not going to
make it big. Worse of all, you
business could just get killed.
While there are so many methods and
schemes used by so many e-commerce
sites today, there are still some of
those that can help you with an
extra boost in the popularity
ratings. One of these is the so
called Viral Marketing.
While the term Viral easily depicts
a virus, a word very much dreaded by
all computer owners, it is not what
it seems. You do not actually use a
computer virus to spread your
business; on the contrary it just
might kill you. Everyone has had
enough of all those pop up ads and
spywares.
Viral Marketing Overview
Viral Marketing also known otherwise
as Viral Advertising is a marketing
technique used to build the public
awareness of one’s product or
company. They use many forms of
media to reach out to the public
without actually promoting the
product by riding on in other forms
of addictive means that could get a
person hooked and be obliged or
amused to actually pass it on, with
the product or company advertisement
along with it.
In a nutshell, companies ride on the
idea that if people like the content
of a media they will pass it on to
their friends and family. They
sponsor the certain media, such as a
cool flash game, funny video,
amusing story and such, which one
may pass on to another with the
company brand or logo or the
products description or any other
content to help promote the company
or its product.
Viral marketing has become a popular
means of advertising and marketing
because they are relatively low
cost. To avoid being tagged as spam
mail, viral marketing counts on the
eagerness of one person to pas on
the product. If a person sees the
name of the person they know as the
sender, they won’t block it and open
it as well.
Many companies offer incentives such
as discounts and rebates when they
help in spreading their viral
marketing. They rely on the number
of recipients a viral marketing gets
from one person in determining the
amount or number of incentive they
can be attributed with.
Using Viral Marketing to your
advantage
The main and foremost advantage of
viral marketing is that you get a
lot of publicity and public
awareness about your site and your
company. You get to generate a flow
of traffic that are potential
customers. With a little ingenuity
and imagination, plus some
incentives or prizes, you can reach
out to a great number of people and
announce your existence.
Most every site and companies are
catching on to the effectivity of
Viral Marketing and Advertising. Not
using it could kill your business.
Along with other schemes and methods
in promoting your site, like Search
Engine Optimization and such, viral
marketing could easily push you
ahead in the rating games.
Viral Marketing could be a sneaky
way to get people to know about you
and your company. You get them to
pass your advertisement along. They
are also very low cost that not
investing in it could be downright a
business suicide. All it takes is a
great idea, a good addicting game, a
funny story many ideas are still out
there. Create a gossip or a buzz,
many movies are promoted by using
scandals and gossips to make them
moiré popular. Remember the movie
“The Blair Witch Project”?
Many big companies have tried viral
marketing and have had many success
stories with it. A classic example
is Microsoft’s Hotmail. They were
the first known big company to
utilize the scheme and it has worked
wonders for them.
Now it’s your turn to use viral
marketing to work wonders for you.
Act now and reap the benefits Viral
Marketing will provide for you and
your sales figures.
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About the
author
James
Williams is
a retired
bricks and
mortar
retail
executive
who now runs
his own home
based
Internet
business,
publishing
and
marketing
how-to
business
information.
Website:
www.DigitalDollars101.com
Email:
jim2000bizinfo@aol.com
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